Premium pet food manufacturer Ziwi is shaking up the ultra-premium category with a new range incorporating the very best in raw ethically-sourced animal proteins, added functional ingredients and innovative new proprietary technology, company officials reported.

Ziwi’s Peak Steam & Dried, line features a variety of recipes and sizes for dogs and cats.

“The new range has all of the qualities and credentials that Ziwi has built its brand on including ethically-sourced raw meat and wild-caught seafood, all from New Zealand. Gentle processing methods preserve the nutritional integrity of the ingredients,” said Suse Cassidy, general manager of marketing and innovation.

“What makes our new Steam & Dried range different is the addition of functional ingredients—fruit and or vegetables for dogs to support digestion and gut health, and wild-caught fish for cats, rich in omega-3 for skin health and a shiny coat , all of which are concerns for pet parents.”

Crafted according to Ziwi’s philosophy of pure origins, peak ingredients and peak processing, Ziwi Peak Steam & Dried uses a brand-new two-step process called Z-MicroSteam, officials said.

The new process keeps the ingredients as close to nature as possible. First, the ingredients are delicately micro-steamed, then gently air-dried, to lock in nutrition.

“Ziwi Peak Steam & Dried has a light and crisp palatable texture, designed specifically for both dogs and cats,” Cassidy said. “The addition of functional ingredients delivers health benefits and targeted nutrition, catering to pet parents who are looking for digestive support for dogs and skin and coat health for cats.

“Ziwi Peak Steam & Dried is a new alternative-to-raw, complete and balanced food that provides an entry level into the ultra-premium category by providing premium nutrition, at a more accessible price for Ziwi consumers,” Cassidy added.

“We developed this product for retailers who are looking for consistent products that can be produced in high volumes to keep up with consumer demand without compromising on quality, and for pet parents who want a more affordable entry into alternative-to-raw nutrition in a food that promotes wellness.”

Ziwi Peak Steam & Dried comes in three pack sizes and three recipes for dogs, and two pack sizes and three recipes for cats.

For dogs the line features Cage-free Chicken with Orchard Fruits, Grass-fed Lamb with Green Vegetables and Grass-fed Beef with Pumpkin (US sizes 1.8 pounds, 3.3 pounds, 7.1 pounds; Canadian sizing 800 grams, 1.5 kilograms, 3.2 kilograms) .

Ziwi Peak Steam & Dried dog recipes contain 85 percent premium animal ingredients, creating the best balanced-base in premium pet that includes fruits and vegetables, a natural source of fiber to support digestion, and chicory root, a source of inulin, which is a natural prebiotic that can help support the growth of good gut bacteria, officials said.

For cats, the line features Cage-free Chicken with Whole Mackerel, Grass-fed Beef with Southern Blue Whiting and Wild South Pacific Fish (US 1.8 pounds, 4.9 pounds; Canadian sizing 800 grams, 2.2 kilograms)

Ziwi Peak Steam & Dried cat recipes contain 87-90 percent premium animal ingredients including wild-caught whole Mackerel, Southern Blue Whiting, Hoki, and Sardines sourced from the waters surrounding New Zealand. These species contain omega-3 fatty acids to support overall skin health and a luxurious, glossy coat, officials said.

Ziwi Peak Steam & Dried is a nutritionally complete and balanced food for dogs and cats. It can be fed as a nutrient-dense full feed or as a base topped with Air-dried Ziwi Peak to for an even more nutrient-dense meal. It can also be mixed with the Ziwi Peak canned wet range for additional texture and variety or fed as a mixer or topper on a chosen base.

Ziwi Peak Steam & Dried is available to order this March and will be available to retailers via their usual channels.

By fersz