An online charity fundraiser has turned into a battle royale among northern dogs trying to appear on the side of your next beer can.

Yellowknife’s NWT Brewing Co is a participant in this year’s Animals & Ales contest, run by Veterinarians Without Borders to raise money for its worldwide operations.

Each vote costs $1 and you can vote until March 15.

NWT Brewing Co, which brews a range of beers in Yellowknife and operates the Woodyard restaurant in Old Town, is one of eight breweries taking part in the Canada-wide contest.

“Based on the winning photos, each brewery will design a unique label with an animal-inspired name,” Veterinarians Without Borders stated in a news release.

Advertisement.

Advertisement.

As of Sunday evening, a dog named Ollie was leading the NWT Brewing Co section of the contest with nearly 2,000 votes.

“Ollie was a one-of-a-kind northern special,” reads a description accompanying his entry (Ollie passed away recently).

“He was full of energy and had a life of which all dogs dream… We’d like to honor his memory, raise some funds for Vets Without Borders, and cheers to all who have the privilege of knowing him.”

Ollie was more than a thousand votes ahead of his nearest rival, Pablo Escobark, at the time of writing.

Advertisement.

Advertisement.

Your pet doesn’t have to be a dog to enter, although dogs are dominating the voting so far. The only cats in the top 10, Charcoal and Earl, were ranked ninth and 10th respectively.

“I’m especially excited to have the NWT Brewing Company be part of this contest,” said Dr. Michelle Tuma, Veterinarians Without Borders’ northern Canada veterinary specialist, noting that one of the late Fort Smith alpacas nearly won last year’s competition.

“We’re hoping to see a lot more northern specials, cats, dogs, birds, you name it,” Tuma added.

Veterinarians Without Borders said funds raised through the contest “will go towards helping dogs, cats, goats, cows, chickens and more, along with pet guardians and community members, right here in Canada and internationally.”

By fersz